KLICKS UND CLIQUEN

WIIO

Wiio's Laws of Communication

From Osmo A. Wiio: Wiion lait ja vähän muidenkin.
Weilin+Göös, Tapiola, 1978.

First law: Communication usually fails -- execpt by chance.
Corollaries
1.1 If communication can fail -- it will.
1.2 If communication cannot fail -- it nevertheless usually
fails.
1.3 If communication seems to succeed in the way in which it
was intended, it must be in a way which was not intended.
1.4 If you are satisfied that your communication is bound to
succeed then the communication is bound to fail.

Second law: If a message can be understood in different ways it
will be understood in just that way which does the most harm.

Third law: There is always somebody who knows better then you
what you meant by your message.

Fourth law: The more communication there is the more difficult
it is for communication to succeed.
Corollaries
The more communication there is the more
misunderstandings will occur.

Fifth law: In mass communication it is not important how things
are, the important thing is how things seem to be.
Sixth law: The importance of a news item is inversely
correlated with the square of distance.




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NÜSCHT

GOTT RUHT AUS]

(Drei KV-Autoren, die aus der Kneipe kommen)

ERSTER: Det war jut, det wa det jemacht ham.
ZWEITER: Stümmt, fand ick ooch jut. Und wat machen wa morjen?
DRITTER: Na, ick schlare vor, wer machen ma nüscht.
ERSTER: Nüscht?
ZWEITER: Jar nüscht?
DRITTER: Ja, nüscht!
ERSTER: Also, ick bin ooch für nüscht.
ZWEITER: Na jut, denn machen wa morjen nüscht.
ERSTER: Ja, nüscht machen is doch mal jut.
DRITTER: Na, sar’ick doch: Morjen nüscht. Und denn, denn sehn wa weiter.


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